The Etihad Stadium, Manchester City Football Club
March 27, 2017

Nowadays we are getting more requests from clients asking for unique and different venues. We work regularly with a variety of venue types from Convention Centres, to hotels with conference space and sporting venues.

Some clients know exactly the type of venue they prefer to hold their event in whereas some are open to new suggestions. We visited the Etihad Stadium, home to Manchester City Football Club to get up to speed on the events and conference space they have to offer.

The South Stand is the main entrance to access the Legends Suite and the 93:20 Suites as it has its own entrance and separate registration desks away from the main Colin Bell reception. A designated separate entrance gives your event a feel of exclusivity and is a bright area to greet and register your delegates.

Up the stairs from the registration area is the 93:20 Suites. This first floor area is named after a famous split-second for City Fans, from a momentous match in the Club’s history at the Stadium. Split into three large rooms, these light and airy spaces are available as workshop or small conference areas. When you walk in, you do have to use your imagination to picture how the space will look once it is set up with the chair layout and AV equipment. You have to be mindful of the concession shutters and fixed columns which would be used for condiments and a bin on a match day, and accept that the tables and chairs would fit in between these posts. For me, if you would be using these rooms for workshops, the key thing is that you embrace the fact you are in a functioning football stadium.

On the second floor you have the Legends suite which is a large rectangular space with floor to ceiling windows and panoramic views the pitch. This room has great natural daylight and I can see it working very well for an exhibition. It has fixed screens along the wall which would be great for event branding. There are also catering serving stations built into the room and the tea and coffee stations are fixed which means you don’t need to incorporate them into a floor plan.

On the same floor as the Legends Suite they have all the executive boxes which overlook the pitch. When we have worked in football stadiums before, clients have enjoyed using the boxes as syndicate rooms to hold smaller meetings or workshops throughout the event. There are also other restaurants which the venue are capable of holding conferences and ample free parking for the attendees.

The team were really helpful and enthusiastic about their space, helping you picture each room to fit your requirements. We always enjoy working with new venues and adapting and incorporating individual space to meet the needs of the event. Feel free to get in touch should you need any help choosing a venue for your next conference.